A five-week Christmas campaign for Glorify, running from late November through Christmas Day. The brief was to create a cohesive seasonal experience inside the app — content, design, and motion all working together to give users something to look forward to each week.
The result was a fully designed Christmas category with daily reflections, prayers, and sleep stories, all wrapped in a visual identity that felt festive but distinctly Glorify.
The visual language started with traditional Christmas colours — red, green, gold — but we pushed them into something softer and more intentional. Soft gradients, warm illustration work, and a typographic system that balanced the festive with the spiritual.
Every touchpoint inside the app was considered: category headers, content thumbnails, sleep story illustrations, and the ambient video backgrounds that play while audio content is being narrated.
The Christmas category lived inside Glorify's main app. Below shows the final screens alongside the storyboard sketches used to plan the illustration sequences — each week's thread-connected illustrations flowing into the next.
Weekly content drops kept retention strong through December. The campaign became a model for how Glorify approaches seasonal moments — design and storytelling working together from day one.